This will help the manager to take the decision and drawing conclusion about the forces that would create a big impact on company and its resources. This means that project will deliver higher returns over the period of time than any alternate investment strategy. This time, highlighting the important point and mark the necessary information provided in the case.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. “Hide by S.

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Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to – gain new insight, deepen their knowledge of the Global Business field, company, context, collaborators, competitors, customers, Marketing Mix factors, Products related decisions, pricing strategies and more. The case deals with the perspective of how cultural values can provide the differentiation platform for brands in the categories of hair oil and fairness creams, the ritualistic categories used in the grooming habits of consumers in the country. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Ramesh Kumar, Nitya Guruvayurappan, Madhurjya Banerjee.

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Moreover, it also helps to the extent to which change is useful for the company and also guide the direction for the change.
Which are the factors that Categories Consumers can eliminate that players in the industry has long competed on?Which factors need to be improved well above the industry standards to provide enhanced value to the customers?Which factors Categories Consumers can reduce well below the industry level to structure costs?Which factors needs to be created by the Categories Consumers that had never been offered by competitors in the industry Categories Consumers BOS should have three critical qualities — divergence, a compelling tagline, and focus . In the problem statement, the company’s most important problem and constraints to solve these problems should be define clearly.   It is used for the purpose of identifying business opportunities and advance threat warning. It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered.

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Globalization has also opened doors to suppliers from China, India, Vietnam, Taiwan, Brazil, Indonesia, and other emerging economies to compete in the high cost market such as United States European Union.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. Finance managers at Categories Consumers should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Whereas, the opportunities and threats are generally related from external environment of organization.

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For example marketing managers at Categories Consumers often design programs whose objective is to drive brand awareness and customer reach. It also touches upon business topics such as – Value proposition, Customers, Organizational culture.
Adoption – When innovation is pursued in isolation of the value then it can lead to very low level of adoption no matter how significant technological breakthrough is.

Emerging markets are being pursued by large multinational companies.   Any firm who has valuable and rare resources, and these resources are costly to imitate, have achieved their competitive advantage.

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Step 1 – Understand the nature of the project and calculate cash flow for each year. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. It is said that case should be read two times. However, when more than one few companies uses the same resources and provide competitive parity are also known as rare resources. .